About Gary Schaal

With 35 years devoted to the marketing and sales of new homes, Gary Schaal has amassed incomparable experience from his intimate involvement in the regulatory processes and sales, marketing and promotional efforts for over 300 communities. Gary is a senior management alumnus of Scarborough Corporation, Pulte Homes and Orleans Homebuilders, and has been responsible for over $2 billion in sales.

The depth and breath of Gary’s knowledge of the Delaware Valley offers great advantages to national homebuilders seeking to enter the market, as well as to locally based developers Gary’s insight on the most desirable locations to build, his knowledge of local sales personnel, and his outstanding relationships with the real estate community, government leaders and the press are invaluable.

Gary’s background includes affordable condominium and townhome product, starter single family and move-up product, luxury estate-style and custom single family homes plus age-restricted active adult lifestyle communities. Gary has supervised the sales of as many as 40 communities simultaneously, and has overseen multi-media marketing budgets including print, radio, web and out-of-home advertising; direct marketing efforts including phone, mail and internet; and special events, publicity and public relations.

Gary is a licensed real estate broker.

 
Market Feasibility Studies

Community/Product Positioning

Competitive Analysis

Design Consultation

Pricing Strategies

Repositioning of Existing Product

Advertising and Marketing
Consultation & Evaluation

Sales Management

     
      © 2008 Schaal Real Estate Consulting Group LLC